MEETINGS & INCENTIVE TRAVEL (MICE) IS THE HIGHEST RATED SECTOR OF TOURISM BECAUSE:
1. Its high profitability.
2. The huge size of market sources, such as the USA, Europe and more.
3. For its worldwide growth rate with the new emerging markets, such as Mexico and Brazil.
Often, meetings, events and incentive travel helps the development of destinations, venues and services, which are not in position to attract leisure travel by reason of location, climate or lack of appropriate infrastructure.
AT MITM THE EXHIBITING COST IS LESS AND THE RETURN ON INVESTMENT IS HIGHER.
By exhibiting in MITM, you are spending your promotion money wisely. Being present in a travel trade fair in which the opportunity of doing business is related, not to the size of the exhibition, but to its business potential and the cost of exhibiting.
The bigger the exhibitions are, the higher is the cost of exhibiting. The bigger the show is, more the exhibitors are, which means more competitors, sometimes with bigger names and bigger stands than yours.
Do you want to exhibit in a fair with dozens of thousands of visitors of which many of them are aisles selling competitors, or visitors with children, or brochures, posters and pins collectors?.
If you are not looking for these kind of visitors, and you are interested in much less expensive, smaller exhibitions directed to a profitable travel niche market, such as the MICE one, and, above all you want a guarantee to meet good buyers, MITM Americas is the place where you can promote and sell your products at a reasonable cost –one fourth or less that it would cost in other big events–.
UP TO 20 MEETINGS WITH HOSTED BUYERS ARE GUARANTEED
Up to 20 individual appointments between exhibitors and buyers, pre-requested by each and set up before MITM commencement are guaranteed.
IN MITM, THE NUMBER OF EXHIBITORS DOESN’T EXCEED THE NUMBER OF BUYERS
Only a maximum of 100 buyers and 100 exhibitors is allowed to participate, due to the difficulty to obtain legitimate international MICE buyers in great numbers to any travel trade show.
MITM IS OPEN ONLY TO PROFESSIONALS SPECIALIZED IN M.I.C.E. MARKETS
Visitors and public are not allowed. MITM is a closed travel market, where buyers are hosted and selected in advance.
IN MITM, EXHIBITORS PARTICIPATE IN ALL SOCIAL FUNCTIONS
Exhibitors participate together with the hosted buyers in one Welcome Reception, one working lunch, one Closing Dinner/Cocktail and three coffee breaks, where they will have the opportunity of networking.
IN MITM, ALL EXHIBITORS EVALUATE THE FAIR
With the purpose to Excel MITM itself in every edition, exhibitors are requested, at the end of MITM, to evaluate the fair, including different points such as format, organization, business opportunities, quality of buyers and a general evaluation as poor, fair, good or excellent, plus the exhibitor’s comments and if they would participate again in MITM as exhibitors.
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